Creative direction for music and commercial work. Campaign strategy, production, and AI assisted workflow, carried from the first idea to the final grade. Los Angeles.
Music videos, Reels, and vertical content. Concept and camera through edit, sound, and final grade.
I'm Jack Lu, a creative director based in Los Angeles working across music video, short form social, and commercials. I plan the release as carefully as I cut it: teasers that build presaves before a song drops, then the video that carries it after.
Concept, camera, edit, sound, and final grade all sit with one person, so nothing gets lost in a handoff and the strategy survives all the way to the last frame. Music video credits include RYL, Aaron, and Bright.
Concept development through final grade, for independent artists and labels.
Reels and vertical content built per platform: hooks, pacing, captions, and the edit. Delivered as a set rather than a single post, so you have a full rollout.
Concept through delivery for brands, including AI generated and hand finished work.
Full day coverage and multicamera events, with fast turnaround highlight cuts for social.
MBA, marketing strategy · BA, Emerging Media Production · English & Mandarin
Every project starts with a short conversation about what the work needs to do.
Start a Project →Have a project in mind? Let's talk.
jacklukk923@gmail.com